Answering important questions. Like what does the oil price spike ($145/barrel) in 2008 have to do with the very latest business Slow is Better in seafreight.?
The answer is:—
By halving its top cruising speed over the last two years, Maersk cut fuel consumption on major routes by as much as 30 percent, greatly reducing costs. But the company also achieved an equal cut in the ships’ emissions of greenhouse gases.
Maersk directors are over – yep well and truly over – cost and ‘get it to me asap’.
To me there looks a lot of sense in this.. after all, retaining capacity and skilled employees would have to be the very obvious way of meeting this global recession’s slower pace.