Well, Would YOU believe it..?
The following wit, one Bruce Watson @ DF concludes:—
TVNZ reports that McDonald’s paid Weight Watchers an undisclosed sum for its endorsement, a deal that’s reminiscent of a 2007 campaign in which McDonald’s paid the Australian Heart Foundation about $275,000 (A$330,000) to approve of nine McDonald’s’ meals. The message seems to be that, when it comes to deals between Weight Watchers and McDonalds in New Zealand, the most important variable may be the sum on the check.
There’s checks and checks, and a most portion conscious vs replacement meal type of marketing going on all in the name of your health and their wealth.. wow-eee.. wtf… and WTH (who the heck)… approved this latest game in town..